Marketing Your Farm

Episode 28 August 17, 2021 00:32:09
Marketing Your Farm
The Back 40
Marketing Your Farm

Show Notes

Branding is an important step in clearly defining your values and communicating your story to customers.  Whether you mean it or not, your brand is shaped by every interaction you have, on and off your farm.  Len Kahn, President of Kahntact, joins us to discuss what goes into a brand and how our actions shape consumer perceptions of our products & services.  A brand is so much more than just the logo and Len outlines how taking small steps can have a huge impact for your farm operation.

Episode Transcript

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