The Back 40

Marketing Your Farm

Marketing Your Farm
The Back 40
Marketing Your Farm
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Branding is an important step in clearly defining your values and communicating your story to customers.  Whether you mean it or not, your brand is shaped by every interaction you have, on and off your farm.  Len Kahn, President of Kahntact, joins us to discuss what goes into a brand and how our actions shape consumer perceptions of our products & services.  A brand is so much more than just the logo and Len outlines how taking small steps can have a huge impact for your farm operation.


Brought to you by Mike Brine of The Back 40